“Ready For Anything” - A Commercial for Men’s Grooming Ireland
In 2025, Clap ‘n Load Studios produced a high-concept commercial piece for premium men’s barbershop; Men’s Grooming Ireland.
“Ready for Anything” - A Commercial for Men’s Grooming Ireland
Project Pre-Production:
The inspiration for this piece was to draw from the well-established and classic visual language of films like “The Kingsmen” and “James Bond”; timeless elegance in a modern age. With these visual references, the team at Clap ‘n Load Studios got to work in developing the aesthetic and look for the proposed commercial project. Every element from costume, to shot compositions, to camera movements, and the colour and tone of the piece were crafted to fit the narrative goals of this piece. Drawing on their expertise in narrative film production, the team at Clap ‘n Load Studios assembled the production down to the finest details to ensure the shoot would go smoothly.
Director John Kelly held castings for the two lead roles, and ultimately selected local actors Timmy Dows and Tim Laubscher to bring the two characters to life. The part of the barber was to be played by MGI’s own Andrew Koziov. With casting and initial development complete, it was now time to put the production on the calendar and prepare for principal photography.
The Shoot:
Once the shoot date was confirmed with Men’s Grooming Ireland, Clap ‘n Load Studios (alongside exceptional Irish cinematographer David C. Lynch) assembled the necessary personnel and equipment to give this commercial piece the high-end look that it deserved. In keeping with their reputation for high-end production, the project was shot on the legendary Arri Alexa 35; the staple cinema camera of Hollywood and blockbuster films.
On the day, the crew assembled at the location with their shot list in-hand, and coordinated with the Men’s Grooming Ireland team to bring the production to life; providing a dedicated production monitor so that the Men’s Grooming Ireland team could see every step of the process with exceptional clarity. The team kept a relaxed and comfortable atmosphere on-set, and the MGI crew were extremely pleased with the production at the end of the day. Once all of the filming had been completed, the production crew returned the location to its original state and headed to the editing suite.
Project Post-Production:
Once principal photography is complete, it is time for all of the individual elements of the project to be assembled; the project is assembled, the recorded sound is tweaked, music is selected, sound design enhances the picture, the video is graded, and graphics are added. Clap ‘n Load Studios maintains regular contact with the client throughout this process, and revisions are conveniently handled through a private review platform so that the client can remain in the discussion until the final film is delivered.
The Results:
When all is said and done, Men’s Grooming Ireland were presented with high-quality video files of their commercial for use on their website, social media and paid advertising avenues. The film initially released on social media and garnered thousands of views for the premium barber shop.
Men’s Grooming Ireland received an exceptional piece of marketing content that captures the effortless elegance and classic style that the brand is known for. In a landscape where social media and visual marketing is the dominant format, this commercial will be invaluable to Men’s Grooming Ireland for reaching new customers and showcasing their exceptional services.
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